As a personal travel advisor you may get differing levels of online marketing support when it comes to your website if you’re part of a franchise.
Below we’ll take a look at some of the things you can do to promote yourself online and raise awareness of your personal travel advisory services.
Despite Twitter having been around for many years, lots of travel agents still don’t use it to promote their businesses.
Twitter can be an invaluable source of sales leads as well as providing you with a more ‘social’ platform in which to engage with your customers and provide a higher level of customer service.
Using Twitter as a personal travel advisor is also a good way of directing more traffic to your website; this could be done through special offers or writing interesting blog posts.
Email newsletters
If your personal travel advisor website doesn’t already have a newsletter signup function then you should get one on there asap.
Email newsletters are a quick and cheap way of keeping existing and potential clients up-to-date with regards to travel advice, last minute holiday deals and more.
If you decide to go down this route, use a professional email platform such as MailChimp or ConstantContact so you can send well designed emails and track the results.
Contributing to travel forums
Another way to get your name out there as a personal travel advisor is by contributing regularly to online travel forums.
If consumers are looking for advice on holidays or travel plans, answering any questions professionally on a public forum will raise your profile and help drive more visitors to your website.
If you decide to join a few different travel forums as a personal travel advisor, make sure you use your own name and a professional looking photo of yourself as this helps people identify with you and build a rapport online.
Writing blog posts and guest blogs
Finally, if you enjoy writing, you may want to start your own personal travel advisor blog. This could contain articles on the places you’ve visited, general travel advice, useful hints and tips etc.
The benefit of having your own blog is two-fold; first of all these blog articles will attract more visitors to your site and they can also help improve your search engine rankings for relevant keywords.
Guest blogging can also raise your profile as a holiday advisor within the online community. This involves writing a blog post which someone else agrees to publish on their site, usually with a link back to yours.
If you choose the right site to guest post on, it can have enormous benefits in terms of traffic.