Skin care is a large part of the booming multi-billion dollar a year beauty industry. Consumers are bombarded with flashy advertisements, celebrity endorsement and fancy packaging. With the multitude of products lining the shelves of drugstores, department stores, and the thousands available online that all promise amazing results consumers are overwhelmed with choices. So how do you pick the best skin care product and in today’s economy how do you do it without breaking your bank account, especially these days?

Products that Damage Your Skin
The answer to selecting the best skin care product isn’t hiding in celebrity endorsements, flashy commercials, or even an over the top price tag. The true secret to buying the absolute best in skin care is actually hidden within the ingredients list. Both discount drug store finds and the pricier designer department store brands often list harsh synthetic chemicals on their ingredients list. Your skin is the bodies largest organ and absorbs almost everything that you put onto it. If your using lotions and other skin care products that contain harsh ingredients they could actually be drying and damaging your skin. Some ingredients may even be causing premature aging.

Your Skin Gives You Warning Signs

If your skin is marked by scars or stretch marks, Vitamin E could help fade their appearance. You can use a lotion or cream that contains the Vitamin E or you could apply a natural gel from of the vitamin directly to the affected area.

A Powerful Vitamin that Shields Your Skin
If you are looking for beautifully healthy skin one ingredient that should be making an appearance on the ingredients list of your skin care products is vitamin E. Vitamin E is powerful antioxidant that can help improve the health of skin by fighting skin damaging free radicals that come from pollution and UV rays. Vitamin E has also been shown to reduce the appearance of fine lines and wrinkles making it a must have in any anti-aging lotion. The truth is, If you have a skin condition such as psoriasis Vitamin E could help you find skin relief. Psoriasis symptoms are different for everyone and vary depending upon the type of psoriasis, but the most common symptoms include patches of red skin covered with thick white to silver scales.

Check the Ingredients List
The next time you pick up a new skin care product make sure that it contains the healing benefits of Vitamin E along with other natural ingredients. Avoid purchasing any products that have a long list of hard to pronounce chemical ingredients. Harmful ingredients you should particularly look out for are artificial fragrances, dyes, and parabens.

Don’t be afraid to invest money into a good natural skin care product but you shouldn’t need to spend more than $ 20-$ 25 for a quality lotion.