With the mobile technology on a roar and such useful travel mobile applications out there, travel industry is booming with a mobile revolution. The use of mobile phones in planning a trip and making it more convenient and comfortable is the current scenario, and all over the world, people are making use of their mobile phones and tablets to research and select their holiday destinations. However, for actual bookings to be made mobile still hasn’t gained that trust and most bookings are still made through a PC browser. This means that though people are easily looking up the information about their travel plans on their handy mobiles, the actual conversion takes place on a desktop browser with the information laid on out on a bigger screen in a more detailed manner. Well, yes there has been a change in consumer trends when it comes to mobile vs. browser, and Expedia Media Solutions has laid it down in a simpler manner-
* Travel Mobile Applications have shown a growth of 127% while the browser has shown 7% growth
* 45% of consumers use their mobiles and travel apps to plan their travel but most bookings are still done through browsers
The browsers vs. mobile statistics are quite clear and such consumer trends undoubtedly have their specific explanations, and mentioned below are the reason as well as the way in which mobile and browsers can be improved to their maximum capability.
Research and Booking
According to the consumers, though mobile is highly convenient for researching about the travel, booking still largely takes place on the PC browsers. The reasons for the latter include better security, easy navigation and a bigger screen size which allows a more informed decision. However, it is important to note that travel apps are a great way to improve the travel experience of the customers. Travel mobile applications are engaging and are definitely a better means to provide extra and useful information on the go. Nobody takes around their PCs and thus, diverting the focus towards travel mobile apps after the purchase has been made is an excellent idea to make customers happy.
Increasing Browser Usability
Though the focus has shifted to mobile phones, it is clear that people are still more inclined towards using traditional browsers to make the purchases and bookings, and thus, for an overall experience, the browser cannot be ignored. Travel portal development is the key here and will easily enable the travel businesses to divert more traffic to their sites by providing easy booking and travel agency management. B2B travel portal systems are an important component for making sure that the travel agencies can easily make bookings on the behalf of their customers and provide them with a hassle-free travel. Such portals, also known as sub-agents, are necessary for a good overall experience. Good B2B travel portal software, which can streamline the information of various companies and bookings work well for increasing a browser website’s conversion power.
The consumer trends in the travel industry are quite flexible and when it comes to mobile and browser, neither of them can be ignored for a fulfilling travel experience for the customers.