Whether you are an owner of a hotel which profits could be grossing by the millions annually or an owner of a newly established hotel, you will certainly appreciate any increase of media or marketing exposure of your hotel. One way of increasing such exposure of your hotel is by offering promotions on rooms. Another way of increasing exposure of your hotel and improve your image is by hiring a professional photography company to create a portfolio of shots, of your hotel rooms to even places like the dining hall etc.
Bringing expertise and experience, these professional photographers are able to tantalize potential clients or customers and increase their interest in patronizing your hotel or booking a stay. Here are some examples on how these professional photographers can benefit your hotel and improve your business altogether!
Provide valuable experience and expertise
A hotel’s own staff may not be the best person to take cover photos for the hotel. This is because the hotel staff may not possess professional equipment or have the appropriate skills. The owner of the hotel himself or herself might even be contented with mediocre pictures of the hotel, oblivious to the fact that he might be losing potential sales this way!
It is recommended that you consult a professional photography company for the services of a professional photographer. Professional photographers have high-end equipment and cameras as well as knowing the best spots, angles and light setting to snap a great picture and make the hotel room or dining area a lot more appealing. Spending a thousand dollars for professional photographers could bring in five thousand dollars worth of room bookings!
Generate more interest and impress new customers
A quality and appealing cover photo for a hotel taken by a professional photographer generates more interest in a new customer than a mediocre photo taken by hotel staff with run-of-the-mill cameras. After all, first impressions count and when customers like what they see, they will want to know more. This is the first step to scoring a customer’s hotel booking. A set of quality and attractive photos snapped by a professional photographer will generate a lot more positive interest and score more browser clicks, as well as making a potential client interested.
Provide the best presentation and command higher prices
A professional photographer is able to provide the best presentation and look of your hotel room, dining room or pool area to the outside world. You are not deceiving clients as you really do have those rooms, furniture and setting. Professional hotel photography brings out the best of what you have and because they are presented as high quality pictures, your hotel management and you can thus command a higher price for the available rooms, which in turn increases sales.
It is however, the hotel staff’s duty to ensure the hotel rooms, pools and dining areas are well managed before and after the necessary images are captured. When guests arrive at the hotel, they should be greeted with a setting that is identical to what is shown in the picture. Happy guests spread positive reviews and this increases your sales.