If you are in the low cost hotels London business there can be nothing better than having a full house. This is great news and it means that you are doing good business. The good businessman is well aware that success does not come from the occasional having a fully booked hotel. You will need a regular flow of guests who will come to your establishment and refer others as well. Repeat clients are known to spend more money on each consecutive time. Businesses in all sectors of the economy are going to welcome such news. Several measures can be taken by hotel owners to ensure that all guests who visit their establishments are already planning to come back before they check out.
The first step hotel owners need to take is define their clientele. It is not good business practice to turn away any business that you get but you should try to give your establishment an identity of serving certain clientele. Most people are comfortable with an environment and with others that they consider to be at their level. The guest in your hotel will come back if they feel your hotel is their type of hotel.
There are ways of creating loyalty for your hotel and you may try taking up what many Kings Cross hotels are doing today which is having a guest outreach program. It involves taking care of your guests even after they have left your hotel. One hotel in Kings Cross sends out flowers and cards to every couple that spends their honeymoon in the hotel during their anniversary. The couple feel special and also get to remember the hotel and their special attachment to it. There are many options to this which could also get you many repeat clients. It is a good idea for hotel owners to come up with keepsakes for their guests that will be one way of reminding them of their stay in the hotel. You could consider something simple like a free photo taken at the hotel garden . There is free advertising for you on each occasion that a friend or family member asks about the photo and your guest also gets reminded about the place they had visited.
It is also extremely important for every hotel owner to listen to their clients. Everyone loves to have an audience, the more important the audience the better we feel. When can to talk to the hotel staff about issues you have with the hotel it is good but if you could directly inform the hotel owner, that would be even better. Make time once in a while to know what is going on with your guests and find out what they would like to be introduced, reintroduced or removed completely.
The ideas shared here are cost effective, can be implemented with ease and will produce the desired results. You however cannot ignore the other fundamentals of the hospitality business such as courtesy, cleanliness, pricing and security. Though King Cross hotels London have pioneered this, you too can try it out.