Technology has made our jobs and our lives easier. Even though some of us may prefer the old fashion way, but those who best use the available tools usually receive the most paybacks. As in the case of travel agencies, we are experiencing the constant innovations, improved technology now and then. There is a huge opportunity which can be leveraged using technology. The travel industry professionals use what they know about their end users to give relevant experiences across all touch points.

Travel agencies are well aware of the benefits of investing in reliable and good technology not compromising on profits at the same time. To realize the aim of higher profitability travel agencies have to be responsive about customer experience. The travel agencies need to cater to them what customers saw before entering, to make sure they stay involved and induced to buy a product or service from you. They need to make sure that website has the airlines, hotels, insurance; car rentals and services that usually any traveler looks for this should allow you to create a more loyal customer base. In the complex travel business the activities are interlinked personalizing travel experience for every visitor can drive increased revenues, loyalty and repeat business. Technology is the means to meet these goals. We can see below how automation helps in maximizing profits:

* Automation of back office operations to speed up sales cycle: The easier it is for your customers to search, book and pay online, you need not worry about the administration part saving your time.

* Streamlining operations through technology helps controlling staff costs whilst ensuring the customer feels as little impact as possible;

* Focus on CRM, relationship building is very important as it cuts cost and prevents lost customer opportunities.

* Website Optimization- Online travel agencies struggle to meet their true business potential despite having a steady stream of visitors to the website. Online presence is inevitable for any travel agency, therefore the need for website.

* Cross sell functionality helps expanding the profits of the travel agencies.

* Mobile platform- With increased popularity of smart phones and tablets the mobile technology is gaining momentum. Customers can get access to travel information on the go induces customer loyalty.

* Create and sell XML out- Through advance technologies the travel agency can also sell their personal XML to the travel agents who make booking for their clients

* Multiple sales channel- The bookings fall from various sales channels such as B2B, B2C, B2B2B, B2B2C and Call center the travel agencies can manage through the software giving them better check and control.

* Better distribution- The travel services can be provided to customers seamlessly with the technological platform any time at any place.

* Worldwide presence can be extended through travel agent network in various geographies eventually reaching more customers.

Today’s travel businesses demand for technology scalable and reliable. It should help the travel agency to revolutionize the travel experience of the customer thus providing them better services. This trend is likely to continue as long as online travel continues to grow and expand.