The world is changing so are the things. Hospitality industry is no different. Customer needs and preferences are changing; technology is changing; markets are changing. Change of technology has specially added a new spurt of optimism, triggered new needs and added convenience to certain extent. Development of e-commerce, online booking, eMenu etc. just reinforces the idea. eMenu, especially is taking the business to new echelons by enhancing customer engagement. The food ordering marvel is creating new buzz with its innate, modern and customizable features. With high definition screen touch sensitive interfaces, this tool is engaging customers and offering new joy to customers and generating additional revenues for hoteliers.
After revitalizing the gaming, computing and mobile communications, touch screen technology is redefining the hospitality sector with the eMenu. Though it seems new, the touch screen technology was developed in the year 1960 by E.A Johnson of UK. This was a capacitive touch. In the year 1971, Dr. Sam Hurst developed touch sensor which later helped in development of resistive touch screen technology which is widely used today.
These touch screen menus today allow consumers to club their dining experience with their latest passion. Be it social networking, gaming or audio-video entertainment. With social networking feature, eMenu is helping the hospitality destination reach place just with a click. With tags, likes and checking in applications on the social networking sites, the hospitality brand reaches all corners of the world in just few moments.
Turning experience into revenue, eMenu also doubles up as a smart point of sales tool. Besides features like easy installation, it also offers more marketing freedom and enhanced customer management solution. eMenu integrates various functions like sales, inventory management and finance. The device also helps the staff to devote their energy to what genuinely matters the most: enhance customer experience.
The customer engagement also gets a boost with the fact that these digital wonders can stimulate customer buying behavior with amazing food shots. Beyond it, with freedom to make exact notes, the customers also get an option to customize food orders to their exact likings. It also allows the owners to track the customer interests and offer products that are sold the most.
Business owners can also woo customers by clubbing in attractive loyalty programs. It thus augments selling potential of the eatery destination and enhances the revenue generation. The innate features like enhanced compatibility with existing setup, ability to customize options as per the organization setup among others make eMenu a cost effective and vital boon for the burgeoning hospitality sector.
