The auto dealerships in different cities are getting an unique type of customers. These people are very much eager to get a car; however they don’t have the money required to purchase a model immediately. The automotive dealers have categorized such potential auto buyers as “special finance car leads”. This kind of leads is generated from your website as well as from the different third party sites. According to various automotive lead generating experts, every dealer needs to generate at least 50% leads daily. Yes, you have read it right! If you are not getting 50% auto leads regularly, it is time you should start working on your lead generation techniques.

Let me discuss with you some common instances covering the special finance car leads generation procedure.

Let’s assume you have got a considerable number of leads. Now what? You need to follow up with the leads. You tell your sales team to check every lead email and accordingly do the needful. One of your sales team members is Tony. Tony’s responsibility is to regularly check the email database to keep a track and manage the lead inquiry emails daily or on a weekly basis. Leads are the customers who are looking to gather relevant information about a specific model or models of cars that is there is your showroom. If the potential auto buyers don’t get a reply within a week, they will move to some other site to collect information quickly.

The Internet leads are different from the general special finance car leads who step into your showroom to inquire about a car which they intend to buy. The online car shoppers take a buying decision within a few hours and not within a few weeks! Thus, your sales team needs to act quickly in terms of following up with the car leads to generate successful conversions swiftly.

However, it is important to remember that not all leads that have been generated via the different online sources will get converted into sales. At least 20% of the car leads will back out at the last minute due to some reasons. So, you have to work toward turning say the rest 30% leads into customers.

Let us now concentrate on the right techniques to fetch maximum special finance car leads in less time.

Have a dedicated sales team member to check out every lead email on a regular basis. Follow up with the new sale opportunities and send a helpful reply to the potential auto buyers.Put your best effort to leave a positive impression and help the prospects with additional information about a specific car. If required, go that extra mile to guide and train a customer to earn a goodwill and confidence in the process. Customers are the main pillars of any business and therefore customer satisfaction should be on the top of your list of must-things to do. Try to create a friendly relationship with the prospects and in the process earn a referral.You should try not to pre-judge a person by his credit score. My friend once told me an incident where a dealer refused to finance an individual with a bad credit score. The individual went to another dealership who financed his car. The person was so impressed with the dealer that he referred to sales within a week.