Talking about Internet marketing for small business is all the rage. The airwaves are full of advertisements directed toward small business owners as well.
It seems each conversation I hear, every ad I see, and every article I read is talking about small business differently than I think of small business. Those that seem to be the target of Internet marketing strategies and information more closely resemble what I refer to as start-up businesses.
There are indeed millions of them – businesses with 5 of fewer people, companies that have been around for five years or less. I assume their sheer numbers is what encourages the marketers of Internet products and services to go after them.
What about the those small businesses that are well established, having been successfully doing business for a dozen years, two or more decades, or even longer? These mainstream companies with from 25-500 employees – companies and down Main Street in every country around the world. Companies who employee seventy-five percent of the people on he planet. Real people manufacturing, selling, and distributing real products and services.
These small business owners want Internet marketing explained to them. Internet marketing for small business – at least from the point of view of these successful business owners is about doing a better more profitable job of doing what they are already doing successfully.
These companies, the majority at least – market their products and services for the most part within 100 miles of their principle business location. That’s the distance, historically at least, that their trucks could deliver or service their customers, driving there and back during a business day. Beyond that, before the Internet, there were additional fixed costs to consider.
The Internet however has meant the death of distance. Everywhere you look ads are trumpeting that fact. Small business Internet marketing for Main Street is about how to market, sell, and deliver their products beyond the one hundred lime limit. Imaging what it would mean to your business if you could extend your traditional marketing radius by an additional fifty miles in every direction using your small business Internet marketing strategy.
Small business Internet marketing also means using online resources to carry products and services that support those they already sell. Those that were not available to them or that they could sell at a profit using traditional sourcing methods. This will allow then to increase the “share of customer” meaning that they want to be the sole source provider of products in their category that their clients and customers use.
The hardest sale is the first sale to a new customer. Why not strive to get all the business in your category that’s possible to get from every customer, from the oldest to the newest. Now, small business Internet marketing allows you to sell a product that you could not offer at a profit before now – perhaps as a door opener on your way to introducing your entire line? Needless to say, when you strive make each customer a “Key Account” your profits per customer or client will soar.
If there is one thing that Main St. small business Internet marketing can do – that every single business owner wants, it is to help generate revenues and/or save money with online sales and service. These businesses are not able to be open, in the traditional sense, twenty-four hours a day like their big business competitors. However, using small business Internet marketing they can open the doors of at least some elements of their organization 24/7/365.
Internet marketing for small business will help these companies – the backbone of our nation, every nation – grow their bottom line with easier automated customer acquisition, increased productivity, reduced costs, and higher a sales volume.
Small business Internet marketing explained will help you attract more new customers than ever before, sell more of what you are already selling to your existing customers, sell previously unprofitable products and services, because of their price points or accessibility, and get your existing customers to come back more often, with less effort – no matter what products or services you sell.
