If you have just started your seo campaign from the scratch, you have to be aware of what you have to do. The first step is to start with the keywords research by using available seo tools. However, some tools do not give 100 percent accurate data. When you are sure of the right keywords you want to target, you should start using a campaign of pay per click for these keywords. In this way, you will be able to understand the type of the keywords that you can use to convert the visitors into the customers. You have to be aware of how much you are getting from the pay per click campaign, if you are not able to convert the visitors into customers, you will not be able to work on your search engine optimization for a long period because you will fail.
When you are aware of the keywords that you have to use, you have to start to build the links. Even if the keywords do not have to be too many in the anchor text, they have to be relevant. You have to put the links in the website that are found on the first pages of the search engine so that your website can show quality. While building the links, you have to point them on the internal pages which are related to the keywords. When you follow a good strategy, you will be able to boost the organic traffic over sometime.
Ask the seo company to help you in making a fan page. Many websites that are doing well, have one thing in common and this is having a facebook fan page to drive the traffic. If you company cannot be found online, then you are already missing out. You do not have to pay too much for seo services to help you in building a facebook audience in order to drive the traffic back to your own website. You should also have a twitter account. If you do not have skills in the SEO, you should hire a PR agency. Your PR agency has to focus on the launches of new services or features. If you have big news such as fundraising, the PR can help you to use this as one of the internet marketing methods. If you have good content, you can ask the PR to contribute as guests. If you are a star, the PR can help you to get the interviews. The journalist can be interested to interview on certain data as far as it is interesting.
The seo campaign has to focus more on the conversion of the visitors. Before none was interested in the conversion but now everyone is doing it. This is because getting the traffic is becoming too expensive by converting the visitors into the customers; you get back the money you are spending. However, you have also to know the basic search engine optimization like on page optimization and Google plus because you have to do them regardless of the goal you have for your SEO campaign.