Creating a winning business name takes some thought but it will be one of the most important things that you will do during the process of starting a business. So how do you create a winning business name? Gather your family, friends and/or colleagues together for a business name brainstorming session. Then work through these five rules to help choose your business name. A business name needs to be able to draw business in itself.

1. A winning business name needs to be memorable but should also be easy to spell. You want your potential customers and clients need to be able to remember your business name.

2. A winning business name should have a visual element of some sort. So it is best that your business name has a strong visual element to it.

3. A winning business name needs to have positive connotation.

4. A winning business name should include information about what your business provides. So you need to be sure that your new business name can at least gives your potential customers or clients some clues about what you actually do.

5. A winning business name has to be fairly short. Once again this is vital because you want customers and clients to be able to remember your businesses name. And hopefully you’ll be living with the name for your new business for a very long time because of how successful you and your business have become. If you are lucky your business name it will continuously attract new business for you.

Creating a business name is easily one of the most enjoyable, yet extremely important, aspects of starting a business. The wrong business name can actually spell the end of a well-built business plan. It’s important to keep these tips in mind while choosing your new business name.

The long term effects of your business name cannot be underestimated. Your name is what your customers current and in the future will know you as. You want your name to leave an indelible impression. In fact in many ways your business name can be considered that all important first impression that a potential customer will have of you. And if it is memorable then when they need the type of product or service that you provide again they will remember you. And having your name remembered by your customers is the primary goal.