You may not realize it, but having a great business card design is extremely crucial in closing a deal with a prospective client. Your business card provides a lasting impression on your prospective client. Consultants for brand imaging and awareness would often claim that the business card is among the most important communication tools you have with a potential client. This being the case, it is important to take this into consideration when you have business card printing jobs done. Here are just some ways you can maximize your business card design to get the results you want.
Use the Back Side of the Card
Companies that offer business card printing commonly receive requests for jobs that only require printing on one side of the card. By adding some detail about your business to the back side of the business card as part of your business card design, you are not merely giving your client a number to dial. The information on the back side of your business card should remind your client of your initial meeting. This increases the chances of a potential client setting up another meeting with you where you can, hopefully, close the deal.
Go for Innovative Business Card Designs
This is particularly true for businesses who are providing design services. Business card printing can be a tool for you to market your services through the design of your business card. As such, your business card design offers your potential client an idea of what you can provide them and what type of business you are in. Because business cards would usually provide a lasting first impression about you and your company, convincing them to use your services would be a lot easier.
Go for Color
Although business card printing jobs for fully colored business card designs can be slightly more expensive, this could be seen as a great investment. A business card design should be one that would allow it to stand out amongst the stack of business cards collected by your client. When the time comes for your client to invest in another project, he or she should be able to easily locate your business card. As a result, you are able to increase the amount of repeating clients. This would, in turn, result in a more constant flow of revenue.
Use as an Invitation
Business cards can also be designed to serve as invitations to symposiums and conventions. If your company is participating in a particular trade show, you can use your business card design to invite potential and existing clients and customers. That way, they do not just get an invitation to the event and they would also know who to look for once they get there.
Give a Discount
If you are in the retail industry, you can request your business card printing company to print out a business card design that would include a note for a discount or a free item. Nothing entices a potential customer more than a discount or getting a freebie or two. Including this in your business card design, the next time you have a business card printing job done, would increase the chances of potential customers to buy into your products and services.
