Push technology is the name given to a state-of-the-art technique typically used for sending direct messages or communications to a targeted customers having the app installed in his/her mobile device compliant with push technology. On the other hand, pull technology is the one where client asks for some specific data from a host and the server acts in response by transmitting data to the mobile device (e.g. for website browsing) rather than this, push technology enables a user to ‘opt-in’ to certain messages that will be sent right away to their mobile device. Push messages can be sent via a range of techniques. The commonest push technology type is Short Messaging Service (SMS), which is based on the principle to transmit text messages from one mobile device to another.
Local and push notifications are just the ticket for keeping users updated with to the point content, irrespective of whether your app is running in the background or is not active. They also have superb marketing potential as they facilitate communications to go straightforwardly to a customer’s mobile phone from a focused server. This offers a broad spectrum of benefits as it can also enhance comprehensive marketing strategy, whilst cutting down the outlays of communication. It is also feasible to revise the electronic communication since a host of mobile devices often has a single owner who will likely has it with them all the day. The notifications also coerce a particular level of interactivity, as the owners are in all likelihood are inquisitive to view the new messages and updates as soon as they turn up.
At length, it is possible to transmit multiple messages straightforwardly to multiple individuals at the same time, in a rather targeted style, which cuts down the number of bleak customers who would likely be getting in your messages. Among the leading mobile messaging apps include the WhatsApp, which uses “push” a message to your buddies. With the passage of time, a host of new companies tend to implement push technology to push information across their customer’s mobile devices and with that said, the prospects for a hard-hitting mobile marketing crusade becomes even increasingly exponential. If your mobile marketing campaign still lacks push notification technology, you should consider to using it right away.
