The event marketing industry at present is found to focus upon three major things – firstly embracing a particular strategic metrics, secondly – collection, monitoring and activation of information and thirdly a philosophical commitment for achieving better and more appreciable results. These three can also be considered as the three basic precepts of modern event marketing technology for the purpose of creating a dynamic brand experience and also for making the customers engaged with any particular brand. Business houses looking for result oriented brand promotion require professional event management services for achieving their business goals.
As a matter of fact there have been some excellent innovations in this field and there are also event marketing companies those now allow the marketing professionals to create amazing and intriguing experience for their prospective clients and customers. In order to create experiences those are not only authentic but can also develop a personal connection with the audience for the purpose of altering their perceptions and influencing their decisions. Here are a few things that can be considered as the highlights of the latest event marketing strategies:
* Shirts, hats or other wearable items for effective event data exchange and near field communication.
* Socially connected devices for building a social buzz and also for improved brand engagement drive
* Latest event marketing technology also exclusively focuses on developing immersive environments where the event attendees can enjoy a better experience right on the event floor within a small and confined area.
* Most of the present day event marketing companies also depend heavily upon social sharing technology that allows the attendees to share the moments they share on the floor with their connections on different social networking platforms. According to many experts, social sharing technology can actually be an excellent way of starting up in the world of event technology.
* Intelligent lead management and auto follow up capability also improve customer experience considerably. Apart from dropping in leads into the database in real time this can also make additional relevant information available for an attendee to make him feel more interested.
For Modern day event marketers’ heat mapping has become one of the most important tools. It is now possible for the event marketing professionals to map the progress of the attendees on the event floor by means of leveraging the WiFi. This has been a pretty important thing for any marketer for knowing which particular areas of the event floor those are attracting maximum attention and also the areas required to be retooled.
For the purpose of creating onsite and instant brand attendee experience augmented reality is being more and leveraged by the event marketing companies this particular type of technology can be used with extreme efficiency with other in-booth applications for drawing attention from the attendees. As a matter of fact in most cases attendee experience is mapped across a number of different brand touch points and for proper management of the event a strategic plan is also developed and deployed at the same time. Visit http://www.elitemg.com/ for all your event marketing solution requirements.
