The Brazil forage seed market has estimated to be billion US$ in 2014 and expected to reach billion US$ by 2020 at a CAGR of during the forecasted period 2015-2020. Brazil is the largest economy in South America with the major share of agriculture sector. Brazil is a growing market for the forage seed with the availability of large agriculture area of 120, 000 hectare per year. Annually the forage seed marketed is around 100 000 tonnes in the region and it exports about 7000 tons of seeds. There are more than 200 companies for the forage seed production Forage seed are utilized by the farmers to grow forage crops as a feed for grazing animals. Forage seeds contributes 18% of the whole Brazilian seed market. Brazil has the more than 200 million cattle and is a significant meat exporter. Increasing demand for animal products and increasing population has increased the fodder consumption by livestock and has triggered the demand of forage seed in the market.

Forage seeds are cultivated into forage crops by the farmers to produce fodder for livestock. It is used by the millers, dairy farmers and forage farmers for the high yield of crops. These seeds are produced as per the species and variety of crops to be grown. Generally these seeds are utilized for the livestock feed production that are in high demand in the present market. The tropical forage grass are mainly produced in the region. Brachiaria grass is dominated in Brazil with about 99 million hectare of production area which values to be US$ 4billion. This adoption of Brachiaria grass has raise a gain of 80% to the beef industries and 20% to the milk industries.

The tremendous growth in livestock production leads to increase in consumption of animal feed which has boosted the forage seed market. The major drivers for the market are increased demand for dairy and animal products, increased export of cattle, increased in new technologies for higher productivity, growth in population and the shrinkage of land for the grazing animals. However the high investment for the forage seed production has affecting the market growth. Unpredictability of seed cycle, Soil condition, Climatic change, and the time incentive returns being the restraint for the market.

Market is segmented on the different crop type, product type and animal type. The market segmented on the crop type includes cereal crops, legumes or grasses for grazing animals. Forage seed product type is further sub segmented into the storage purpose forage and fresh forage. Forage are grown for conservation to preserve them for the time when it is unavailable in the market. It is stored as hay through drying process and as silage through fermentation process. The market segmentation through cattle type includes cross breed cattle, indigenous cattle and buffalos. The beef cattle contributes to the largest share in the market followed by Dairy cattle.

Availability of agriculture land area, large quantity of cattle livestock for meat export and the geographical climate provides good opportunity for the forage seed production in the region. The high investment in the production of forage seed is a big challenge for the market growth. The key players in the market are Alied Seed, DLF International seeds, Dynamic Seeds Ltd., Brett Young, Golden Acre Seeds, Moore Seed Processors, Pickseed Canada Ltd., Foster feed and seed, among others. The major players have indulge in the investment in R&D for innovative product, partnerships and market strategy for the pricing of product to sustain in the competitive market.